Which term describes principles or assumptions about the universe that are often more durable than attitudes?

Study for the Business Senior Exam. Use flashcards and multiple-choice questions with hints and explanations. Prepare confidently!

The correct term that describes principles or assumptions about the universe that tend to be more durable than attitudes is beliefs. Beliefs are foundational convictions or understandings that individuals hold regarding various aspects of life and the world around them. Unlike attitudes, which may change more frequently and can be influenced by emotions or experiences, beliefs are generally more stable and long-lasting.

Beliefs serve as a guiding framework for interpreting experiences and making decisions, often rooted in cultural, spiritual, or experiential contexts. They can significantly impact behavior and perceptions, influencing how individuals interact with their environment and others.

Values, while also connected to beliefs, refer more specifically to the principles that individuals consider important in life, like honesty or integrity. Values can shape beliefs, but they are distinct concepts. Cognitions pertain to the mental processes involved in gaining knowledge and understanding, which include beliefs but are broader in scope. Communication styles focus on the manner in which individuals convey information and interact, thus being less relevant to the core principle of stable beliefs about the universe.

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