Which strategy helps marketers evaluate market segments for investment?

The targeting strategy is crucial for helping marketers evaluate market segments for investment because it involves identifying specific segments of the market to focus on, based on their potential profitability and alignment with the company’s goals. This strategy allows marketers to assess which segments have the most promising prospects for revenue generation and thus deserve investment.

In the targeting process, marketers analyze various factors such as market size, growth potential, competitive landscape, and consumer needs. This assessment leads to informed decisions about which segments to prioritize, ensuring that investment is directed toward the most viable opportunities.

Market research, while important, primarily serves the foundational role of gathering data about the market and consumers. It provides insights that inform the targeting strategy, but the actual evaluation and decision-making for investment comes from the targeting strategy itself. Brand positioning speaks to how a brand is perceived in relation to competitors and may influence investment decisions but does not directly evaluate market segments. Customer outreach focuses on engaging customers and building relationships rather than assessing the viability of market segments for investment purposes.