Which component is NOT typically included in a promotion mix?

The component that is typically not included in a promotion mix is market segmentation. The promotion mix generally consists of tools and strategies specifically designed to communicate with target audiences and promote a product or service. These tools include elements such as public relations, advertising, and sales promotion, all of which actively seek to engage customers and persuade them to take action, such as making a purchase.

On the other hand, market segmentation refers to the process of dividing a broader market into smaller, more defined categories of consumers with similar needs and characteristics. While market segmentation is a fundamental aspect of marketing strategy as it helps businesses identify and target specific groups effectively, it does not function as a promotional tool itself. Instead, it informs the development of the promotion mix, guiding marketers on how to tailor their communications to different segments of the market.