What is the primary goal of relationship marketing?

The primary goal of relationship marketing is to keep individual customers over time. This approach emphasizes building and maintaining long-term relationships with customers rather than merely focusing on single transactions or quick sales. By fostering these relationships, businesses aim to enhance customer loyalty, resulting in repeat business and a higher customer lifetime value.

Relationship marketing involves strategies such as personalized communication, exceptional customer service, and creating loyalty programs, all of which are designed to enhance the customer experience. When customers feel valued and connected to a brand, they are more likely to remain loyal and choose the brand over competitors in future purchases. Over time, this can lead to significant benefits for the business, including increased sales and positive word-of-mouth referrals.

The other options do not align with the core essence of relationship marketing. While reducing product costs may help attract customers, it doesn't focus on fostering long-term relationships. Similarly, while increased brand awareness and market expansion can contribute to overall business growth, they are not the fundamental goals of relationship marketing, which prioritizes the long-term engagement and retention of existing customers over short-term marketing tactics.