What is targeting in marketing?

Targeting in marketing refers to the strategy of selecting specific segments of a market to focus on when developing a marketing approach. This involves identifying particular groups of potential customers within a larger market that share certain traits or needs and tailoring marketing efforts to meet the unique preferences of these segments. By doing so, businesses can create more relevant marketing messages, product offerings, and promotional tactics that resonate with these selected groups, ultimately improving the chances of engagement and conversion.

This strategy is crucial because it allows businesses to allocate resources more effectively and avoid a one-size-fits-all approach, which might not adequately address the diverse needs of various consumer groups. Instead, targeted marketing enables companies to be more competitive and better serve their customers by recognizing the specific characteristics that differentiate one segment from another.