What is process design focused on?

Process design is fundamentally about defining what an organization will do to meet its goals. This involves determining the specific steps, workflows, and procedures that will be utilized to achieve desired outcomes, enhance efficiency, and ensure that processes align with the strategic objectives of the organization.

In a business context, effective process design helps streamline operations, reduce waste, and improve overall productivity. It looks at how resources are utilized, the roles and responsibilities within those processes, and how outputs are measured – all essential elements to ensure that the organization can operate effectively and adapt to changes in the business environment.

In contrast, identifying market opportunities is more about market research and analysis, which is not the focus of process design. Hiring new employees pertains to workforce management, and managing financial audits relates to compliance and financial oversight rather than the design of processes that execute the organization's strategic vision. Thus, focusing on how the organization can effectively implement its strategies is critical in process design.