What does product positioning seek to establish in consumers' minds?

Product positioning aims to create a distinct image or identity of a product in the minds of consumers relative to competing products. This differentiation helps potential customers understand what makes the product unique and why they should choose it over alternatives available in the marketplace.

By establishing a clear differentiation from competitors, a company can effectively communicate the unique benefits and features of its product, which can resonate with targeted consumer segments. This process often involves highlighting specific attributes or advantages that the product offers, whether it's quality, price, functionality, or emotional appeal.

In contrast, focusing on higher pricing might be relevant for positioning a premium product, but it does not encompass the broader scope of product positioning, which is about consumer perception as a whole. Similarly, customer service and advertising reach are important components of marketing but do not directly address the fundamental goal of positioning, which is consumer perception and differentiation. Thus, the emphasis on clear differentiation is what makes this answer the right choice.